mercator minute
Mercator Minute was a college group project for the largest Slovenian retailer chain Mercator in collaboration with marketing firm Herman & partnerji.
The brief was to develop a campaign for Mercator's Minute brand of ready-made food products that was aimed at high school and college students
In addition to establishing an online presence—which the company lacked—our plan included humour, memes and unpolished aesthetics to appeal to younger demographic. To help launch new social media profiles, we also developed a two-part marketing campaign based on illustrative posters - depicting funny and improbable accidents of young adults learning to prepare their own meals, and a solution to avoid them: ready-made meals Mercator Minute. Slogan of the campaign is “Cannot cook? You don’t have to.”
My role in the team was illustration of the posters and collaboration in the development and design processes.
